Rural marketing
Rural Marketing - Promotion Strategies Introduction Marketing may be described as the process of defining, anticipating and knowing customer needs , and managing all the resources of the organizing to satisfy them. The satisfaction of customer’s needs and wants provides the existence for the organization. The consumer’s behavior comprises the acts, processes and social relationships shown by individuals, groups and organizations with products and services. Rural Market and Marketing India is a land of diversity and about 70% of the population lives in villages . To a large extent, villages contribute towards the economic development of the nation through the production of food grains, vegetables, fruits etc. Export of these agricultural products generate capital and earnings from foreign exchange. Urban to Rural − It is a process of selling the products and services by urban marketers in rural areas. These products mostly include pesticides, FMCG products, consumer durables, etc. Rura...